Berlitz Virtual Classroom - Case Studies

BA Tobacco Norway

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I like the one-on-one virtual lessons. I also like the format. So far no technical difficulties - the quality has been good and the online format is user friendly.

Tamara Castillo (Spanish)

In July 2008 the Norwegian company Tiedemanns Tobak, a leading producer of tobacco related products, was bought and taken over by British American Tobacco. Much of the internal communication was changed into English, which presented a challange for many of their employees.

The Project

  • To offer lessons to all employees spread throughout Norway often in distance locations
  • To improve knowledge and confidence in using English at work
  • To optimise the available budget through group lessons (4 students per group)


  • Attendance for sales representatives traveling 2-3 days a week
  • Would it work with a majority of students at low levels?

First Step

  • Meeting with BAT representative to introduce Berlitz Virtual Classroom
  • Presentation of recommendation


  • Acceptation of 15 groups of 3-5 students
  • Frame agreement for 2 years signed


  • A presentation was held for about 40 of the participants introducing the program
  • All students took a Berlitz online proficiency test to evaluate their level
  • All students were given the option of a schedule of lessons once or twice a week
  • Berlitz Norway created the groups based on the test results and the preferred schedule
  • Final scheduling managed by Berlitz Virtual Classroom


  • Enthusiastic and positive feedback from the vast majority of students:
  • Excellent instructors
  • Confidence grew
  • Enjoyed high focus on speaking
  • Group was well balanced
  • No travel time made it easier to follow the course